With the official lifting of the CDCs Covid Emergency restrictions today I wanted to reflect on before and after Covid and how it has affected the acceptance of virtual tours. Before 2020 we had spent the previous 8 years telling anyone that would listen that utilizing a #GoogleVirtualTour was a wise use of their #marketing dollars and that not having to sit in traffic was reason alone that your customers would love you for having us create one of these for your business. For many of our potential clients it was a tough concept to adapt to. New technology is often not readily embraced and one that allowed customers to visit without actually walking through the door seemed a bridge too far for many. Then the COVID-19 pandemic drastically changed the way consumers approach many aspects of their lives, including how they shop for products and services. In response to the pandemic, many businesses who were not #earlyadopters finally recognized #virtualtours as a way to showcase their offerings while adhering to social distancing guidelines.
The use of virtual tours skyrocketed since the pandemic began, with consumers embracing this technology as a way to safely and conveniently explore products and services from the comfort of their own homes. Many potential customers have come to rely on this type of virtual visit as a "next step" after a Google search. Real estate, travel, and hospitality industries have all seen a significant increase in the use of virtual tours. Today it is practically expected in these industries and as a result these are often the types of businesses that we do most of our work with.
In addition to these industries, virtual tours have also been used by #museums, #galleries, and other cultural institutions as a way to bring their exhibits and collections to people who cannot physically visit due to travel restrictions or health concerns, like this very large job that we recently photographed for the National Museum of the Marine Corps in Quantico, VA.
Overall, the pandemic has accelerated the adoption of virtual tours by businesses and consumers alike, particularly restaurants that offer #PrivateDining, #showrooms and #EventVenues. As many more people have become familiar with this technology, it is likely that virtual tours, and utilizing QR codes to access them via their smart phones, will continue to be used as a convenient and engaging way for consumers to explore products and services, even as the pandemic fades into the rearview mirror. Want to get your business seen by more potential customers? Of course you do! And we can assist. Get in touch with us to discuss your project, from a tiny shop to a huge industrial facility, we've done it all!